Shamrock Auto Trim has been owned and operated by the McPherson family since 1968. With over fifty years of experience Daniel McPherson has built the Shamrock name from the ground up. Shamrock Auto Trim has earned a reputation in the industry for professionalism and their attention to detail.

Located in Miami, Shamrock has customized complete interiors for celebrities such as Frank Sinatra, Billy Joel, Lenny Kravitz and Funk Master Flex. The Miami Dolphins, Florida Marlins and the World Champion Miami Heat players all use the talents of Shamrock to modify their high-end cars and motorcycles. Even Hollywood has taken notice, Shamrock was responsible for the car interiors in such blockbusters as the original Miami Vice series, Miami Vice with Jamie Foxx, 2 Fast 2 Furious, True Lies, Fair Game, Striptease, Wild Things and many other movies shot in Miami.

With years of experience doing warranty seat repair for Harley DavidsonTM motorcycles. Daniel McPherson and the Shamrock Team were issued a challenge by the Police agencies who use Harley motorcycles. They wanted Shamrock to resolve an ongoing problem that they had with excess heat coming off the engine and oil pan.

After several years of development and testing, they created the Shamrock Heat Shield. The Shield insulates the excess heat protecting the rider for a safer and more comfortable ride. As a Harley owner himself, Daniel designed this product with the real Harley rider in mind. Due to the success and overwhelming popularity of the Shamrock Heat Shield Daniel developed a separate division of Shamrock Auto Trim known as Shamrock Ride.